The Missing Metric

June 26, 2008   •   Celebrity, Webpronews

According to Christine Churchill of KeyRelevance, the missing metric of your paid search campaign is offline conversion tracking. With prices going up and competition getting tighter, Christine says you have to be accountable for your spending. Christine suggests trying several tracking methods such as: customer tagging, coupons, and unique pricing. Find out more in Mike McDonald’s interview with Christine Churchill at SMX Advanced, only on WebProNews.